![]() ![]() For example, one of your customer success requirements could be sending a welcome message with a discount code for your course to new subscribers in your paid community - or shouting them out on social media. How? it guides your entire customer success strategy so every client enjoys the same experience with your brand, regardless of when, where, or how they interact with you.ĭuring the mapping process, you define specific customer success requirements for every stage of interaction. This is what happens when any brand fails to standardize its overall customer experience.Ī customer success journey map solves this problem. But, after interacting with the creator, you leave with an entirely different impression. One of your friends recommends a particular creator after having a great experience with their brand. Here’s something we’re all too familiar with: Doing this early saves you from losing a customer at the point of sale due to payment challenges in the future. and Canada - you can proactively set up an alternative payment channel. Say you’re selling to a global audience, but your payment gateway only accepts transactions from the U.S. Or to optimize existing touch points for a smoother experience overall. The mapping process allows you to uncover otherwise overlooked friction points - like payment glitches and broken workflows - that could negatively impact customer experience. One lapse here, another there, and you have a dissatisfied client before you know it.Ĭustomer success journey mapping fixes this issue. ![]() The customer journey is complex, and it’s pretty easy for things to slip through the rails - which can have dire consequences for your brand as a creator. With a customer success journey map, you can: Why do you need a customer success journey map? ![]() It shows how clients interact with your brand - from the point of first purchase through to repeat patronage - and what needs to happen at each interaction stage to ensure your clients have a great experience with your brand. Build your customer success journey mapĪ customer journey success map is a step-by-step plan for delivering an excellent post-purchase experience to your clients.Break the customer success journey into stages.Understand how your clients define success.How to create a customer success journey map.Anticipate and resolve customer success blockers.The benefits of mapping your customer success journey.What is a customer success journey map?.This article discusses practical steps for creating an effective customer success journey map. To deliver a great client experience, you need a customer success journey map - a blueprint that spells out the exact steps a client will go through to achieve success with your brand.Ĭustomer success journey mapping is a SaaS strategy, but you can apply it to your business to transform how you interact with your audience and clients as a creator! ![]()
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